Advances are needed in marketing to improve Dominica’s Carnival Celebrations next year.
That’s according to Roseau Central MP Melissa Skerrit, who presented ideas to boost Carnival at a meeting last week.
Mrs. Skerrit told stakeholders that in addition to ramping up marketing for Dominica’s Music and on Cruise Ships, Dominica must also increase promotions in neighboring French islands and provide incentives for private sector members to become involved in the Carnival movement.
Mrs. Skerrit believes that competing firms should not engage in exclusive sponsorship, and primary school Carnival groups must revitalize Carnival participation.
Melissa Skerrit, MP of the Roseau Central Constituency.