Jamaica will Lead Development of Caribbean Tourism Innovation Centre

FOLLOWING presentation of a plan to establish a Centre of Tourism Innovation through the Tourism Enhancement Fund (TEF), Jamaica was asked to lead the development of a similar centre for the region, the Ministry of Tourism has said.

The announcement was made during the 63rd meeting of the United Nations World Tourism Organization Regional Commission for the Americas (CAM) in Asunción, Paraguay.

The restructured TEF will include new divisions such as the Tourism Linkages Network, the Jamaica Centre of Tourism Innovation and the Craft Development Institute. The release said it will also include a Data Analytics Division, which will use big data to monitor new trends in the industry globally to guide decision-making within the ministry.