Dominica joins the Caribbean Tourism Organization (CTO) and the rest of the Caribbean in celebrating Caribbean Tourism Month 2022 under the theme, Caribbean Wellness.
this year’s theme is even more relevant considering the World Tourism Day theme of “Rethinking Tourism” as the Caribbean continues to navigate the post-pandemic period.
Caribbean Tourism Month was first celebrated in 2011 and is an initiative of the CTO. Tourism Month seeks to create opportunities to increase awareness of the importance of tourism to the Caribbean region, to generate media coverage of the tourism product in each destination, and to reflect on the invaluable impact of tourism on the economic, social, and cultural well-being in the Caribbean.
In honor of Caribbean Tourism Month, Dominica will highlight its many wellness experiences. This year Government of Dominica designated 2022 to be the Year of Health and Wellness with the two main goals of enhancing the health and wellness of citizens and tourists and increasing visitor arrivals to Dominica. As such Dominica embarked on a mission promote health and wellness on the island throughout the year.
To culminate this month’s celebrations, the Discover Dominica Authority will produce a video highlighting Dominica’s wellness through the lens of a local athlete. This video will premiere on November 30, 2022.
