The Discover Dominica Authority and its marketing agency, MMGY Myriad, have been awarded the prestigious Platinum Award in Public Relations by the Hospitality Sales & Marketing Association International (HSMAI).
The DDA received the award this week at the annual Adrian Awards in New York.
The Adrian Awards recognizes the best, and most innovative practices in advertising, marketing, and public relations within the travel and hospitality industry.
CEO and Director of Tourism, Colin Piper says this is a significant achievement for Dominica.
The Discover Dominica Authority’s Platinum Award in Public Relations recognizes the strategic work put into rebuilding the narrative post 2017 Hurricane Maria, to secure the cover of the April 2019 edition of Travel + Leisure.
The cover was paired with a three-page feature story titled “A New Day for Dominica,” which highlighted the resilience, recovery and perseverance of Dominica and its people.