The Discover Dominica Authority (DDA) on Thursday launched its latest concept, the Sa Ka Fete Campaign.
The campaign aims to encourage visitors within the CARICOM travel bubble and other low-risk countries to travel to Dominica.
This follows the DDA’s launch of the Safe in Nature Brand Concept that offers individuals from high-risk countries a managed yet fun experience in Dominica.
At a press conference this morning, CEO of the DDA Colin Piper revealed that two airlines had partnered under the Sa Ka Fete initiative to increase travel to Dominica with weekly flights.
Piper said while Barbados is the target market for the campaign, other low- risk countries can take advantage of this new initiative.
Meantime, newly appointed Destination Marketing Manager at the DDA Malinda Hassel says the campaign is valid until the end of February.
It will include not only travel fees, but accommodation, and tours.
12 COVID-certified properties here will participate in the campaign.
Hassel highlighted attractions visitors can enjoy while in Dominica.