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DDA To Host “Your Journey To Excellence” Training Series


As tourism rebounds from the impacts of the COVID 19 pandemic, Dominica is making its next strategic move by focusing on developing a strong culture of service excellence. In collaboration with the Caribbean Tourism Organization (CTO), Discover Dominica Authority (DDA) will host a “Your Journey to Excellence” training series from today, September 19 to October 1, 2022. This training series will target 100 Nature Island Standards of Excellence (NISE) certified tour guides, taxi service providers, craft and souvenir vendors and other tourism frontline personnel.

“Your Journey to Excellence” program is a three (3) day workshop designed to further strengthen the knowledge and competence in Dominica’s tourism professionals and a culture of excellence in the operations they own, lead, or manage. This programme examines the importance of tourism to Dominica at the macro and micro levels as well as the transition professionals must make from operating solo to understanding the one team dynamic.

These sessions will be facilitated by CTO training consultant, Norris Clement who brings over 20 years of progressive experience in both the public and private sector.

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