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DDA Initiates Activities to Improve Dominica’s Tourism Industry

The Discover Dominica Authority (DDA) along with the Ministry of Tourism and Culture have embarked on a number of activities to bolster Dominica’s tourism industry.

Chief Executive Officer and Director of Tourism of Discover Dominica Authority (DDA), Colin Piper says Tourism Intelligence International has landed a contract, after extensive review to assist the Commonwealth of Dominica in the formulation of a comprehensive sustainable policy, plan and action programme for tourism development.

The Tourism Intelligence International will review and update the destination’s National Tourism Policy, Tourism Master Plan and Discover Dominica Authority’s Corporate Strategy and Action Plan.

The proposed updates to the policy and strategy documents will be presented to stakeholders for their inputs and the final deliverables will be presented in a phased approach.

Tourism Intelligence International was selected from a shortlist of 13 consultancy firms and has had over 20 years’ experience in tourism policy development.

Also, in efforts at revitalizing the tourism sector, the Discover Dominica Authority signed a Memorandum of Understanding for mutually beneficial cooperation with Airbnb.

Airbnb provides homeowners with the opportunity to list their property on its website for rent to visitors.

This allows for significant economic growth and offers visitors a local experience.

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